Martha Stewart has partnered with EK Success to release a line of scrapbooking products. She finally "gets it." She knows that scrapbooking is one of the fastest growing hobbies in the USA, possibly in other parts of the world as well. She has tapped into the this craze by working with EK Success, who is a very large and successful company specializing in crafts. It appears to be a perfect between these two business titans because it will certainly bring scrapbooking to the forefront of people’s attention.

Martha Stewart will start out in specializing in scrapbooks for baby and wedding themes, since there has been a baby boom as of late and with many people getting married. Although her presentation will be geared towards the beginner with an upscale twist. This should be a great addition to present in her magazines, TV shows and other signature media outlets she owns.

Stay tuned for segments on her TV show on scrapbooking.